What are the functions performed by the distribution channels in cosmetic products?
What are the advantages and disadvantages of selling cosmetics products through door-to-door selling, speciality stores, departement store counters, and supermarkets and hypermarkets? How will the use of these channels vary with taregt market segments and brand strategies?
What are the advantages and disadvantages for voluntary specialty chain stores and department stores as retail channels? Which area should company emphasize?
Are you taking a marketing class? Is it hard for you?